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sustainability

Sustainability is a concept that must be pursued through a long and constant path. Sustainable development meets the needs of the present without compromising future generations.
 
Sustainable development
The United Nations Commission on the Environment and Development (Wced) with the Brundtland report in 1987 defines sustainable development as "development that meets the needs of the present without compromising the ability of future generations to satisfy their own". It means spurring economic growth that improves the quality of life while respecting the ecosystem. The reference model is that of the circular economy which does not produce unnecessary waste or waste, but which seeks to constantly reuse resources, without exploiting new ones. A model in contrast to the previously dominant linear economy model, based on the exploitation of raw materials destined to become waste.


Sustainability, both environmental and social
Sustainability contains the elements of respect for man (social sustainability) and protection of the environment (environmental sustainability). The consumer is constantly evolving, attentive to social, technological and economic changes. In these years of expansion of the culture of sharing responsibilities, a strong attention has spread to sustainability issues. An involvement that has prompted new industry processes, while environmental issues have become increasingly important in the purchasing processes.
 
Sustainability is the key for businesses
Environmental and economic sustainability, efficiency and communication, create advantageous opportunities for the company. Sustainability is the key element for:

  • create a solid and credible image;

  • build a healthy business in the long run;

  • access new capital;

  • reduce costs;

  • access new markets;

  • manage risks better;

  • have efficient and satisfied employees;

  • save the planet


In this way, FCO wants to guide investors in the development of positioning strategies according to sustainability.

Observer-Online-April2019-EducatingSusta
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